The car enterprise official website needs omni-directional breakthrough

said more consumers in determining models before considering the little enterprise official website to view the information models determined after metropolis enterprise official website browsing habits, but disappointed the majority.

The existence of

is not necessarily truth, so we must review the existence. Pandora opened the box may be able to help us quweicunzhen.

readily open the domestic automobile enterprise’s official website, we found that both luxury luxury brand websites or simple brand website, in addition to color, we can hardly find substantial differences, reporters do not know this is because the original mutual reference between enterprises also is everyone’s aesthetic is so similar.

we have to open a web page for a few seconds to wait at least half of the flash advertising.

network has long been familiar with the consumer, has long been an important tool for business marketing, and even many new cars are implemented network publishing. Although the enterprise site is not like the traditional portal like is a powerful weapon for enterprises but also strong charge into the enemy ranks, positions of the guard shield. "The art of war" is described for weapons: "when the country event of death, the survival of the road, can not be ignored."

then we can not help asking: how can such a similar website layout help the company’s marketing behavior?

"Auto Business Review" on the official website of the enterprise Car Buying consumers browse the status of the investigation, more consumers said that in determining the models before considering the little enterprise official website to view the information models determined after metropolis enterprise official website browsing habits, but disappointed the majority.

"I bought a car with a group of friends, not to the official website to collect information."." Dongfeng Peugeot 206 Beijing car advocate, sir told reporters, "but later I also went to the official website, but basically nothing exciting.". We are not as extensive information club forum."

Qingdao Amagatarai X archives riders can tell "Auto Business Review": "the club is more and more attractive, because we here have a lot of activities is closely related with the riders."

A consumer

Shanghai Excelle sedan said: "the enterprise website is certainly not like a local 4S shop that has regional, so we are more willing to speak in the forum." Indeed, enterprise websites can not be as flexible as 4S stores. What tasks should enterprise websites undertake,

?

company overview, business style, news, shopping, customer service, brand models of heaven and earth, heaven and earth, interactive enterprise culture is the main sections of the official website of the enterprise, including Chery, Mercedes Benz, only the "social responsibility" as a special plate listed, most of the other social responsibility contribution to cultural or / the world brand column in the enterprise. Only Shanghai GM, FAW Volkswagen highlighted its green ring


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