Football News Sunil Chhetri rues lack of proper football infrastructure, development during his growing up years
India has slipped to 103 in the latest FIFA rankings.Sunil Chhetri is considered one of the best football players from India.Hindustan Zinc, a Vedanta Group company, has initiated the Zinc Football programme. Udaipur: Indian football captain Sunil Chhetri on Saturday lamented that he did not have access to top-class facilities during his growing days but felt the situation has been changing in the country. Chhetri, during a visit to the Zinc Football Academy at Zawar, Udaipur, said he was delighted to see a world-class infrastructure here. He said initiatives like this would take Rajasthan and Indian football to greater heights in the future. “I have seen a football academy for the first time in Rajasthan and I’m really happy to see a state-of-the-art infrastructure here. Initiatives like Zinc Football, with the kind of world-class infrastructure, will help uplift the cause of Indian football in the coming years,” he said. “I wish I had access to infrastructure and facilities like this while growing up. With the right guidance, I am sure the kids here can go a long way not only within Rajasthan but at the national level as well.” To help grassroots development in the country and take Indian football to the next level, Hindustan Zinc, a Vedanta Group company, initiated the Zinc Football programme as part of their social investment programme.Also Read | Sunil Chhetri reckons Indian football team will be difficult to beat in upcoming AFC Asian Cup At the core of the programme is a full-fledged residential academy with 40 of the best under-15 footballers who have been scouted from among over 5000 children. Chhetri emphasized upon the various facets that had gone into the making of a top professional footballer and shared his experiences with the kids who were excited to have the star footballer among them. Chhetri also took the field to play a short game with the kids.Also Read | Sunil Chhetri named ‘Asian Icon’ by AFC on his birthday, gets praise for rivalling Ronaldo, Messi President of Vedanta Football, Annanya Agarwal, said, “We could not have been happier to host Indian football’s superstar Sunil Chhetri. His achievements and what he has done on the pitch is there for everyone to see. “It was extremely gratifying to see him interact with our young footballers and inspire them to reach greater heights. As a group, Vedanta is focused on building a development model for grassroots football in the country and identify and cultivate footballing talent, roping in icons such as Sunil Chhetri in the process.” highlights For all the Latest Sports News News, Football News News, Download News Nation Android and iOS Mobile Apps.
Whilst much has been said about Bud Light and their efforts in esports, the brand remains undeterred and continues to plug away in the space. The brand came under criticism for last year’s “All-Star” campaign as people argued that simply put – the players weren’t all-stars. Credit: Bud LightRegardless, they’ve achieved over 433,000 YouTube hits and 3.6 million minutes of esports competition were watched with Bud Light branding attached – according to Forbes. The All-Stars program is back, with four layers from Call of Duty, CS:GO, Hearthstone and Street Fighter V. Call of Duty players include Scump, Clayster, Crimsix and Jkap, whilst CS:GO includes JDM, SGares, Rush and Shahzam. In Street Fighter JWong and Flash are amongst the names which goes to show the names this year are definitely of higher calibre. Esports fans are invited to vote for their favourite player from any of the game – with the All-Stars roster being announced in late June. The aim with the roster is to produce a documentary-style film on the All-Stars as well as having them stream on Bud Light’s Twitch channel every Thursday, from late June all the way through until December. “We recognised the importance, scope and opportunity in esports, and we recognized the passion that many esports fans have for the players,” Eelco van der Noll, Vice President of Experiential Marketing at Anheuser-Busch told Forbes. “We have a long track record of working with properties of music, sports, all leagues except the NHL and esports is sort of an extension of that.”He continues: “Esports is still relatively new and gives us an opportunity to engage with people we may not otherwise be able to reach.Our ultimate goal of course is to create brand affinity and brand preference so that people look more favourably to our Bud Light brand.”Esports Insider says: Be interesting to see how this goes, there’s some relatively big names listed under each esport now – especially Scump who is a proverbial god in the Call of Duty world.